What is Digital Marketing? Explained with Examples

Digital marketing refers to the marketing of products or services using digital technology, mainly on the internet, but also including mobile devices, display advertising, and any other digital medium. Owing to its broad scope, digital marketing encompasses a range of marketing strategies and campaigns – including search engine optimization, social media, content marketing, and email campaigns.

For better understanding, let’s delve into some examples of digital marketing:

1. Search Engine Optimization (SEO)

SEO is the process of optimizing your online content, so a search engine likes to show it as a top result for searches of a certain keyword. For example, you optimize your website and incorporate specific keywords so that your website appears at the top of the Google search results when someone types in these particular keywords.

2. Content Marketing

This refers to the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. A blog post on your own website about new products or the sharing of an infographic on social media are examples of content marketing.

3. Social Media Marketing

This practice promotes your brand and your content on social media channels. This is done to increase brand awareness, drive traffic, and generate leads for your business. For instance, if your business uses Facebook to connect with your audience, that forms part of your social media marketing strategy.

4. Pay-Per-Click (PPC)

PPC is a method of driving traffic to your site by paying a publisher every time your ad is clicked. Google AdWords is an example of PPC. Publishers get paid for every click leading to your websites from their platform.

One specific example within the broader PPC strategy is Google Ads Remarketing. This strategy allows companies to re-engage with users who have previously interacted with their website or mobile app. For example, let’s consider a user who visits an online store, adds an item to their shopping cart but leaves the website before completing the purchase. With Google Ads Remarketing, this user can later be shown ads for the same item on a different website.

To illustrate this in a vivid format, consider this example of a google ads remarketing png. A png image, which is a portable network graphic, is a commonly used format for displaying high-quality internet images such as ads. A google ads remarketing png would be seen on numerous websites, aimed at recapturing the interest of user who had previously interacted with the advertising business in some way.

5. Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. For instance, a monthly newsletter sent to all your registered users informing about the latest products or discounts, forms part of email marketing.

In summary, digital marketing has multiple dimensions, enabling businesses to reach and engage customers in a targeted and personalized manner. As a marketer, it’s essential to explore and incorporate various forms of digital marketing strategies in line with the business goals and audience needs.